This novel coupling of context-rich data with available bets allows users to make smarter picks without much of the usual "research friction." On Outlier, historic performance data, injury reports, insights, sportsbook odds, and more are presented right alongside available bets. "One thing we learned from months of bettor interviews and thousands of collected data points is that sports bettors want to make more data-driven decisions but are finding it either too difficult or too inefficient to make sense of aggregated and contextless sports data." "Outlier solves real problems for real sports bettors," commented Co-Founder and CTO, Luis-Lafer Sousa. On Outlier, bettors can originate pick ideas by browsing through gamelines (moneyline, spread, over/under), player propositions (points, rebounds, touchdowns), and timely insights like how LeBron James has performed on the road, after a loss, versus a top-3 rebounding defense. What's clear to us now, however, is that there's an even larger opportunity to support sports fans in the sports betting space." Outlier is a first-of-its-kind sports betting platform where bettors can place smarter sports bets efficiently and confidently by leveraging historic performance stats, analyzing relevant trends and insights, tracking line movement, comparing odds across the major sportsbooks, and seamlessly executing their picks on FanDuel, DraftKings, BetMGM, or Caesars, in just two clicks.Ĭo-Founder and CEO Evan Kirkham stated, "We started Colorcast with the intention of helping sports fans engage more deeply with the teams and the sports they love. 17, 2022 (GLOBE NEWSWIRE) - Colorcast, the Austin-based fan engagement company, has launched a sports betting platform and has officially rebranded as Outlier.
Sports betting is the next frontier of fan engagement and there are some serious accessibility problems that we believe our team is uniquely positioned to solve.AUSTIN, Texas, Nov. "We've made sports more accessible and engaging for tens of thousands of sports fans with our social sports talk product. "Colorcast has always been about fan engagement," stated Co-Founder and CEO, Evan Kirkham.
Now, with the NFL season quickly approaching, Colorcast is planning a bold move into the sports betting space with the support of major sportsbooks, 20+ years of in-house sports betting experience, and a world-class community of users. Casters and listeners interact with each other via text chat or via the "Hot Seat," where listeners are brought onto the microphone and given a chance to ask questions or share their own hot sports takes. Colorcast provides "casters" and listeners with stats, scores, betting odds, and other real-time information about the game. At the same time, Colorcast has inked affiliate partnership deals with major sports books including BetMGM, Caesars, PointsBet, and others, whereby Colorcast's users will be able to place bets on their sports book of choice without ever leaving the app.Ĭolorcast is a Social Sports Talk App that allows anyone, anywhere, with no equipment, to commentate on live sports, before, during, and after the game. AUSTIN, Texas, J(GLOBE NEWSWIRE) - Colorcast has closed a seed round of $3.5M from Austin-based Next Coast Ventures, New York-based Tribeca Early Stage Partners, Dallas-based Capital Factory, Los Angeles-based VoicePunch, Denver-based Hilltop Ventures Partners and eon Capital Venture Fund, San Francisco-based Connetic Ventures, and Chicago-based Harvard Business School Angels, among others.
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